Juniper Research sees D2C users topping 130 million by 2031
Juniper Research forecasts that the number of monthly active direct-to-cell (D2C) users will increase from 17.4 million to over 130 million by 2031. This projection highlights significant growth in mobile-first streaming consumption.
Key Takeaways
- Juniper Research forecasts monthly active direct-to-cell users will rise from 17.4 million to over 130 million by 2031.
- The projection comes from a study by global tech strategists Juniper Research.
- The article frames D2C as a mobile-first streaming consumption model.
- The forecast spans a 2031 horizon, indicating long-run growth rather than a near-term spike.
Why It Matters
The immediate implication is that direct-to-cell streaming is moving from a 17.4 million-user base into a much larger mobile audience, with Juniper Research projecting more than 130 million monthly active users by 2031. That scale matters for streaming delivery strategies centered on phones and other cellular-connected devices. The broader ecosystem signal is that mobile-first consumption is becoming a meaningful part of the video delivery mix, not a niche usage pattern. Watch the gap between the current 17.4 million monthly active users and the 2031 forecast of 130 million-plus.
Read full article at advanced-television.com
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