Bedrock CEO Jonas Engwall discussed the balance between scale and creative sovereignty for European streamers at IBC 2025. He advocated for European streamers to unify through shared technology to achieve scale while maintaining their creative independence.
Engwall’s message points to a practical path for European streamers that want more scale without surrendering editorial control: shared technology. The competitive frame here is not consolidation for its own sake, but coordination around infrastructure while keeping creative sovereignty intact. That matters because the article positions Bedrock as a voice for a more unified European stack rather than fragmented local builds. The concrete signal to watch is whether more European streamers echo this shared-tech message in follow-up IBC 2025 sessions or public product announcements.
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