India's WAVES OTT Platform Nears Two-Year Goal with 10 Million Users

WAVES OTT's rapid user growth demonstrates the significant demand for diverse, free-to-access public service content, especially in expansive markets like India. Its multi-language, multi-genre approach positions it as a notable public digital media player, distinct from commercial streaming rivals. The platform's global reach across 130 countries highlights the potential for public broadcasters to build international digital audiences. Streaming professionals should monitor WAVES OTT's content expansion and partnership strategies as it pursues its 20 million user target by March 2027 to gauge the viability of free, public-funded models in competitive streaming landscapes.