India's WAVES OTT Platform Nears Two-Year Goal with 10 Million Users
Prasar Bharati's WAVES OTT platform has surpassed 10 million registered users and over 14 million downloads less than two years after its November 2024 launch. The platform provides free access to 24,000 content titles and 140 live TV channels in multiple Indian languages to audiences in over 130 countries. WAVES OTT aims to reach 20 million registered users by March 2027 through continued content expansion and partnerships.
Key Takeaways
- WAVES OTT surpassed 10 million registered users and 14 million downloads since its November 2024 launch.
- The platform offers free access to 24,000 content titles and 140 live TV channels in multiple Indian languages.
- WAVES OTT's content spans entertainment, news, education, culture, spirituality, and public service genres.
- The service reaches audiences in over 130 countries and aims for 20 million registered users by March 2027.
Why It Matters
WAVES OTT's rapid user growth demonstrates the significant demand for diverse, free-to-access public service content, especially in expansive markets like India. Its multi-language, multi-genre approach positions it as a notable public digital media player, distinct from commercial streaming rivals. The platform's global reach across 130 countries highlights the potential for public broadcasters to build international digital audiences. Streaming professionals should monitor WAVES OTT's content expansion and partnership strategies as it pursues its 20 million user target by March 2027 to gauge the viability of free, public-funded models in competitive streaming landscapes.
Read full article at pib.gov.in
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