India's WAVES OTT Exceeds 10 Million Users, Expands Content Catalogue
Prasar Bharati's WAVES OTT platform has exceeded 10 million registered users within two years of launch. The platform now offers over 24,000 content titles and 140 live television channels, with plans to reach 20 million users by March 2027. This growth demonstrates the demand for integrated digital public service media in India.
Key Takeaways
- WAVES OTT acquired over 10 million registered users since launch in November 2024.
- The platform's content library includes more than 24,000 titles and 140 live TV channels.
- WAVES OTT plans to reach 20 million registered users by March 2027.
- The service reports over 1.4 crore app downloads and is accessible in over 130 countries.
Why It Matters
WAVES OTT achieving 10 million users in two years highlights growing demand for publicly funded digital streaming in India. Its expansion to 24,000 titles and 140 live channels positions it as a significant free-to-access media platform for education, news, and entertainment. This growth demonstrates the potential for public service broadcasters to attract substantial digital audiences by integrating diverse content and live broadcasting. Watch for WAVES OTT's strategy to reach its 20 million user target, particularly how it scales content partnerships and country-specific distribution.
Read full article at storyboard18.com
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