Hisense Rolls Out U7SE 4K Mini-LED TVs in India, Up to 100-inches
Hisense has launched its U7SE series of 4K Mini-LED TVs in India, featuring screen sizes up to 100 inches, 144Hz refresh rates, and Hi-QLED technology. These new TVs run on Hisense's proprietary VIDAA Smart OS, which supports standard streaming applications. The series is distributed through offline retail partners, with pricing for the 55-inch model starting at Rs. 63,990.
Key Takeaways
- Hisense's new U7SE series offers 4K Mini-LED TVs in sizes from 55-inch to 100-inch.
- The panels feature 144Hz refresh rates (165Hz on the 100-inch model) and HDMI 2.1 connectivity for gaming.
- The TVs are powered by Hisense's Hi-View AI Engine and run on the proprietary VIDAA Smart OS.
- Audio includes built-in subwoofers and Devialet tuning, alongside Dolby Atmos support.
- Distribution is primarily through offline retail partners in India, with the 55-inch model priced at Rs. 63,990.
Why It Matters
Hisense's targeted launch of high-spec Mini-LED TVs in India signals a focus on premium segments in a growing market. The inclusion of 144Hz panels and HDMI 2.1 caters directly to the expanding gaming viewership, while 100-inch options push large-format display adoption. Running on VIDAA Smart OS, instead of more prevalent platforms like Google TV, underscores Hisense's strategy to control the user experience and data. This move suggests continued competition in smart TV OS adoption. Watch for uptake rates of the VIDAA platform versus Android TV/Google TV in the Indian market.
Read full article at msn.com
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