Hearst Seeks YouTube Strategy Director for Cross-Portfolio Audience, Revenue Growth
Hearst Media Production Group is hiring a Director of YouTube Strategy to lead audience growth, engagement, and revenue optimization across its digital video portfolio. This role will define the company's YouTube strategy, oversee analytics, and integrate platform-specific initiatives into broader content and business objectives.
Key Takeaways
- Hearst Media Production Group (HMPG) is creating a new Director of YouTube Strategy role.
- The Director will define the YouTube growth strategy for HMPG's diverse digital properties, programming, and brands.
- Responsibilities include managing the analytics ecosystem, leading cross-functional alignment, and establishing portfolio-level KPIs.
- The role requires 8+ years experience, including significant experience leading YouTube strategy at scale for multi-brand portfolios.
- This position reports to the Creative Services Director and is based in Charlotte, NC four days a week.
Why It Matters
Hearst's creation of a dedicated Director of YouTube Strategy signals a strategic pivot by a major media group to formally centralize and optimize its distributed digital video efforts. This move formalizes what has often been a fragmented or ad-hoc approach for many large content owners, indicating a focus on YouTube as a core platform for both audience development and direct revenue. It suggests evolving monetization models and a deeper integration of platform-specific strategies into overall business objectives. This hire reflects the increasing importance of sophisticated platform expertise for traditional media companies. StreamingMeme readers should watch for the specific growth and engagement metrics Hearst articulates for this role and how those impact content investment decisions.
Read full article at entertainmentcareers.net
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