Max bundles HBO originals, Warner Bros. films in one app
Max, previously known as HBO Max, is a subscription streaming service that offers a combined catalog of HBO originals, Warner Bros. films, and licensed shows to viewers in the US. This rebranding consolidates content from various sources under a single platform.
Key Takeaways
- Max is the new name for HBO Max in the US.
- The service combines HBO originals and Warner Bros. films.
- Licensed shows are included alongside the studio content.
- The offering is positioned as one subscription streaming service for US households.
Why It Matters
For US viewers, the immediate change is that HBO Max’s catalog now sits under the Max brand, with HBO originals, Warner Bros. films, and licensed shows bundled in one subscription. That simplifies how the service is presented to consumers and reflects a single-platform approach to content packaging. In the broader streaming market, the move shows continued consolidation of studio-owned and licensed programming inside one service rather than separate apps. The key signal to watch next is how Max describes this combined catalog in future US consumer-facing messaging.
Read full article at ad-hoc-news.de
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