The HbbTV Association has announced the 19-entry shortlist for its 2026 awards, highlighting innovations in Freely device certification, satellite-delivered applications, and audience measurement. The winners will be revealed on 18 November during the 14th HbbTV Symposium in Barcelona.
The 2026 HbbTV Association awards shortlist demonstrates a shift toward solving fragmentation in hybrid delivery, particularly through standardized certification for IP-only devices like Freely. By recognizing technologies that bridge satellite and IP discovery, the industry is addressing the reach of addressable advertising in non-connected households. This evolution connects to the broader streaming ecosystem by providing broadcasters with more granular audience measurement tools that rival pure-play OTT platforms. Watch for the winners to be announced on 18 November in Barcelona, which will indicate which technical standards for power consumption and automated certification are gaining the most traction among European public and private broadcasters.
The HbbTV Association has announced its 2026 awards shortlist, featuring 19 entries across five categories. The nominations highlight critical industry advancements, including Freely device certification and satellite-delivered IP services. These developments are significant as they address hybrid delivery fragmentation and provide broadcasters with improved audience measurement tools to compete with OTT platforms.
The winners of the 2026 HbbTV Association awards will be announced on 18 November in Barcelona.
The new category recognizes advancements in real-time tracking and addressable advertising links, with nominations including TVA Group and TVekstra.
Shortlisted for an award, ZDF's Green TV-Buddy is an application designed to monitor television power consumption and encourage users to utilize ECO mode for energy savings.
DTG Testing and Suitest are nominated for their work on Freely certification tools, which include an IP-only test suite specifically designed for tunerless devices.
Add StreamingMeme as a preferred source on Google to see more of our streaming news at the top of your Search results.
Add as preferred source