Pearl TV secures licensing deals for affordable NEXTGEN TV converter boxes
Pearl TV has secured pricing agreements with patent owners and technology licensors to reduce the cost of ATSC 3.0 converter boxes. These devices, expected in early 2027, aim to facilitate the transition from ATSC 1.0 to 3.0 by allowing existing televisions to receive NEXTGEN TV broadcasts.
Key Takeaways
- Licensing arrangements through Avanci Broadcast, Dolby, and Technicolor aim to reduce per-unit costs for manufacturers.
- New specifications require support for ATSC 3.0 Advanced Emergency Alerting with geographically targeted information.
- Native 4K Ultra-HD broadcasts are scheduled to begin in 2027, following the rollout of native HDR content later this year.
- Over 19 million certified NEXTGEN TV sets have shipped to date, reaching 75% of U.S. households across 78 markets.
Why It Matters
Lowering the hardware barrier is critical for the ATSC 3.0 transition as broadcasters manage the costly dual-illumination of both 1.0 and 3.0 signals. By securing favorable licensing terms from entities like Dolby and Technicolor, Pearl TV is attempting to prevent a consumer bottleneck that could stall the sunsetting of older broadcast standards. This move aligns the terrestrial broadcast sector with streaming expectations by integrating advanced features like HDR10+ and Dolby Atmos into affordable hardware. Watch for the first 4K broadcast trials in 2027 to determine if these converter boxes can maintain signal parity with premium SVOD services.
Additional Context
The ongoing ATSC 3.0 standardization efforts continue to gain momentum as the industry prepares for the next phase of broadcast technology. Recent NextGen TV DRM encryption debates highlight the complex regulatory landscape surrounding these new broadcast standards.
Companies in this story
In short
Pearl TV has secured new licensing agreements with patent owners like Avanci Broadcast, Dolby, and Technicolor to reduce the manufacturing costs of NEXTGEN TV converter boxes. Slated for an early 2027 release, these devices will allow consumers to access ATSC 3.0 broadcasts on existing televisions, helping to accelerate the transition from older standards.
FAQ
When will the new NEXTGEN TV converter boxes be released?
The new NEXTGEN TV converter boxes are scheduled for an early 2027 release.
Why are these licensing deals important for consumers?
The deals aim to reduce per-unit costs for manufacturers, making the converter boxes more affordable and helping consumers access ATSC 3.0 broadcasts without needing to purchase a full hardware upgrade.
What features will the new converter boxes support?
The devices will support ATSC 3.0 Advanced Emergency Alerting with geographically targeted information, as well as advanced features like HDR10+ and Dolby Atmos.
How many NEXTGEN TV sets have been shipped so far?
To date, over 19 million certified NEXTGEN TV sets have shipped, reaching 75% of U.S. households across 78 markets.
Read full article at twice.com
Enjoy our coverage?
Add StreamingMeme as a preferred source on Google to see more of our streaming news at the top of your Search results.
Add as preferred source
