Pearl TV is a business organization of U.S. broadcast companies that drives the industry's transition to ATSC 3.0 (NEXTGEN TV) through collaborative initiatives. In 2026, it launched the NEXTGEN TV Converter Box Program to ensure affordable access for over-the-air households, and previously introduced the 'FastTrack to NEXTGEN TV' program with MediaTek to accelerate device adoption. By uniting eight major broadcast groups representing over 820 stations, Pearl TV provides a unified voice for advancing local broadcast television and digital media platforms.
