Micro-dramas gain traction as OTT platforms add short-form dramas
Micro-dramas are gaining popularity in India, with mainstream OTT platforms beginning to integrate them into their offerings. These short-form dramas are characterized by their highly emotional content and exaggerated storytelling, akin to soap operas.
Key Takeaways
- Micro-dramas are becoming increasingly popular in India.
- Mainstream OTT platforms are tapping into micro-dramas' potential.
- The format is described as highly emotional, with exaggerated storytelling.
- The article compares micro-dramas to soap operas.
Why It Matters
Micro-dramas are moving from a niche format into mainstream OTT catalogs in India, which means short-form scripted video is now part of platform programming decisions. The article frames the format as highly emotional and soap-opera-like, indicating appeal built around fast, dramatic storytelling rather than long-arc series structure. For streaming operators, the signal is that Indian OTT services are already testing whether this style deserves space alongside longer-form programming. The next concrete marker to watch is which mainstream OTT platform names, if any, are publicly tied to micro-drama launches or catalog additions.
Read full article at newindianexpress.com
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