JioStar says IPL 2025 drew 1.04 billion app downloads
JioStar, in partnership with Media Partners Asia (MPA), released its 'TATA IPL 2025: A Year of Firsts' report highlighting the success of the 2025 Indian Premier League season. The report details record viewership and engagement across TV and digital platforms, including JioHotstar, alongside significant advertiser participation. The tournament achieved 1.04 billion app downloads and peak concurrency of 12 million viewers, driven by technological innovations like Multi-Cam, VR/360 streaming, MaxView 0, voice-assisted CTV search, FAST channels, and AI-powered features for highlights and translation.
Key Takeaways
- JioStar reported 19 billion total reach for TATA IPL 2025, split between 537 million on TV and 652 million on digital.
- The IPL Final reached 426 million viewers, including 189 million on TV and 237 million on digital.
- JioHotstar reached 300 million app downloads on Android, with 12 million peak concurrency and 514 billion minutes of tournament watch-time.
- MaxView 0 was used by 30% of mobile viewers, while 44% of mobile viewers tried the 'Jeeto Dhan Dhana Dhan' play-along game.
- JioStar counted 425+ advertisers, including 270+ debutants across 40 unique categories.
Why It Matters
The report shows JioStar using IPL 2025 to scale both audience reach and interactive viewing formats across TV, mobile, and Connected TV. That matters for the broader streaming stack because the package included Multi-Cam, 360°/VR streaming, voice-assisted CTV search, FAST channels, AI-generated highlights, and live translation, plus accessibility features like audio description and Indian Sign Language. The next data point to watch is whether JioStar can sustain the 1.04 billion Android downloads and 12 million peak concurrency levels beyond the tournament window.
Read full article at jiostar.com
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