24i says broadcasters are moving to platform-driven streaming
This article discusses how broadcasters are evolving into platform-driven streaming businesses by adopting AI, personalization, and connected user experiences. It synthesizes key insights from StreamTV Europe regarding this industry transformation. The piece highlights the strategic shift from traditional broadcasting towards a more dynamic, platform-centric streaming model.
Key Takeaways
- 24i frames the transition as broadcasters moving from traditional broadcasting to platform-driven streaming businesses.
- The article highlights AI as one of the tools shaping these streaming platforms.
- Personalization is presented as a core part of the new model.
- Connected user experiences are identified as another pillar of the platform approach.
- The article cites insights from StreamTV Europe.
Why It Matters
The immediate implication is that broadcasters are no longer being described as pure distributors; they are being recast as platform businesses built around AI, personalization, and connected user experiences. That matters because the competitive center of gravity shifts from channel output to product design and audience engagement. The article ties this view to StreamTV Europe, signaling that the platform model is becoming a shared industry topic rather than a niche idea. What to watch next is whether more broadcaster-focused coverage and event agendas continue to frame AI and personalization as the core operating stack.
Read full article at 24i.com
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