French animation exports plunge 30% as SVOD platforms slash spending

The sharp decline in export revenue signals a cooling period for high-budget European animation as global SVODs pivot from aggressive volume to cost-efficiency. While established franchises like Miraculous and PJ Masks maintain international circulation, the 62.6% drop in pre-sales suggests a difficult environment for new IP to secure early-stage financing. This downturn is forcing a strategic shift toward international co-productions, evidenced by the €1 billion partnership with South Korea and Mediawan's cross-continental IP exchange. Watch for the first cohort of the Audiovisual Next Gen program in January 2027 to see how Netflix and local partners attempt to revitalize the talent pipeline during this market contraction.

Mediawan has been among the most active French animation companies in pursuing international co-production structures to offset declining SVOD commissions. In early 2025, Mediawan Kids & Family announced a co-production deal with South Korean studio SLL for a slate of animated series targeting global distribution, a move that directly anticipates the kind of cross-border financing the France-Korea partnership is designed to accelerate. Xilam, which produces the long-running Grizzy and the Lemmings franchise, has similarly leaned into multi-territory pre-sales models, though the company's 2024 annual report acknowledged that SVOD commissioning volumes across Europe had contracted sharply from their 2022 peak. The broader ecosystem reflects this pressure: Unifrance data shows that French animation's export revenue peaked at approximately €46 million in 2022 before the current three-year slide began.

On the regulatory and business front, the France-Korea audiovisual partnership announced in June 2025 represents the largest bilateral cultural agreement France has signed outside the EU framework. The deal, announced during President Macron's state visit to Seoul, commits €1 billion in joint investment across film, animation, and series production through 2031, with a specific carve-out for animated content co-productions that qualify for both countries' tax incentive schemes. The CNC, which administers France's audiovisual support fund, has separately expanded its automatic support mechanism for animation exports, raising the per-episode subsidy ceiling by 15% in its 2025 reform package. Netflix, which was a significant commissioner of French animation between 2020 and 2023, has not publicly committed to new French animation originals since late 2023, though the streamer's Audiovisual Next Gen program, launched in partnership with the CNC, is scheduled to onboard its first cohort of French animation talent in January 2027. That program is widely viewed as a partial substitute for the direct commissioning spend that has dried up.

From a technical and distribution standpoint, the decline in French animation exports coincides with a measurable shift in how children's content reaches international audiences. MIAM! distribution, which handles international sales for several French animated properties including PJ Masks, reported at MIPCOM 2025 that advertising-supported streaming platforms had become the fastest-growing buyer category for preschool animation, though average license fees per episode fell roughly 20% year over year. The Stim agency, which tracks French audiovisual exports on behalf of Unifrance, noted that linear broadcast license fees in key markets like Germany and Italy held relatively steady, but could not compensate for the SVOD pullback. RTL Group's children's division, a traditional broadcast buyer for French animation, has reduced its acquisition budget for non-domestic European content as it reallocates spend toward local-language originals for its RTL+ streaming service, according to trade reporting from the 2025 autumn season.