Pitch International has partnered with Globecast and Synamedia to distribute FA Cup matches via a cloud-based IP workflow, alongside traditional satellite. By integrating Synamedia’s Quortex Link with Globecast’s Connect Live SRT platform over AWS, Pitch can deliver scalable, low-latency, format-tailored feeds to broadcasters across Western Europe, the Middle East and North Africa. Broadcasters are offered a choice between IP-based reception and satellite, with reported early interest in the cloud-based option.
This deployment is a tactical blueprint for moving premium live sports off satellite-first architectures without forcing an abrupt cutover. By combining software-based Quortex Link with an SRT cloud platform on AWS, rights holders can offer metered, format-tailored streams that scale and keep latency in check while retaining satellite as a safety net. For executives and engineers, that means lower friction for broadcaster migration, clearer commercial levers (pay-as-you-go distribution), and a faster timeline for cloud SLAs and pricing to mature. If broadcaster uptake continues, incumbents will need hybrid strategies or risk losing distribution economics and control.
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