Everyone TV reports that its Freely platform is projected to reach 10.5 million UK homes by 2034, driven by rising broadband adoption. This forecast, from independent analyst 3 Reasons, supports a planned transition from digital terrestrial television (DTT) to internet-delivered TV (IPTV) in the UK market. The data suggests that only 0.8% of UK TV households are expected to lack broadband by 2034, enabling wider adoption of IP-delivered television.
This forecast provides concrete data points for the UK’s accelerating shift to IP-delivered television, reinforcing the viability of platforms like Freely over traditional DTT. The rapid decline in homes lacking broadband, now at 1.2 million, significantly de-risks the policy debate around infrastructure and accessibility for a full digital transition. For operators and content providers, this signals a need to prioritize IP-based strategies in the UK market, with less concern for a digital divide. Stakeholders should now watch for specific timelines and policy decisions from the Future TV Taskforce regarding the DTT switch-off.
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