Everyone TV: Freely to reach 10.5M UK homes by 2034 as broadband grows
Everyone TV reports that its Freely platform is projected to reach 10.5 million UK homes by 2034, driven by rising broadband adoption. This forecast, from independent analyst 3 Reasons, supports a planned transition from digital terrestrial television (DTT) to internet-delivered TV (IPTV) in the UK market. The data suggests that only 0.8% of UK TV households are expected to lack broadband by 2034, enabling wider adoption of IP-delivered television.
Key Takeaways
- Freely is forecast to reach 10.5 million UK homes by 2034.
- The number of UK homes without broadband is projected to fall to 220,000 (0.8% of TV households) by 2034.
- Homes without broadband fell 30% between 2023 and now, standing at 1.2 million today, rather than the predicted 10%.
- Barb data shows 84% of UK homes connect their TV to the internet today, up from 66% in 2020.
- Everyone TV, a member of the Future TV Taskforce, supports a managed transition from DTT to IPTV.
Why It Matters
This forecast provides concrete data points for the UK’s accelerating shift to IP-delivered television, reinforcing the viability of platforms like Freely over traditional DTT. The rapid decline in homes lacking broadband, now at 1.2 million, significantly de-risks the policy debate around infrastructure and accessibility for a full digital transition. For operators and content providers, this signals a need to prioritize IP-based strategies in the UK market, with less concern for a digital divide. Stakeholders should now watch for specific timelines and policy decisions from the Future TV Taskforce regarding the DTT switch-off.
Read full article at advanced-television.com
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