Roku redesigns its home screen with personalized AI features

Roku is changing the default interface that users see when they turn on its TVs and streaming devices, and it is doing so without charging for the upgrade. The move centers the home screen as a discovery layer, with personalization and some AI-driven features built in. For the broader streaming stack, that keeps interface design and recommendation quality in the frame as part of platform competition. The concrete signal to watch is how Roku describes and rolls out the new home screen across its TV and streaming-device lineup.