Enterprise communications teams adopt broadcast-quality live video
This article discusses the increasing trend of enterprise organizations using professional live video for internal communications, virtual events, and engaging with stakeholders. It frames this development as a shift where every organization is effectively becoming a broadcaster. The article highlights the value of high-quality video for building trust and engagement within corporate environments.
Key Takeaways
- Internal communications teams are using polished CEO town halls to build trust.
- Enterprise organisations are applying professional live video to virtual events and stakeholder communications.
- The article frames the trend as every organization becoming a broadcaster.
- High-quality video is presented as a way to increase engagement in corporate environments.
Why It Matters
The immediate implication is that live video is no longer confined to external media brands; enterprise communications teams are treating it as part of their core communications stack. The article links polished CEO town halls, virtual events, and stakeholder messaging to trust and engagement, showing why broadcast-style production matters inside companies. The broader signal is a shift in how organisations think about video, with professional live production becoming a standard corporate tool rather than a niche media format. Watch for more enterprise teams adopting broadcast AV workflows in internal communications and virtual events.
Read full article at grassvalley.com
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