EE TV bets on chat-style discovery to beat scroll fatigue
EE TV has launched two AI-powered conversational discovery features, Smart Search and Mood Matcher, within the EE TV app to help users find content using natural-language prompts and mood-based questions. The tools aggregate results across live TV, on-demand libraries, and streaming apps available through EE TV, with plans to expand access later to EE TV Pro and EE TV Box Edge customers.
Key Takeaways
- Smart Search supports natural-language queries (mood, plot elements, cast references) to surface content across EE TV’s catalog and integrated apps.
- Mood Matcher uses a short Q&A to generate a personalized slate based on mood, genres, and themes.
- The feature set launches first in the EE TV app on compatible TV devices; broader rollout to EE TV Pro and EE TV Box Edge is planned.
- EE is positioning discovery speed as a primary product differentiator alongside content availability.
Why It Matters
Discovery is becoming the new battleground in streaming aggregation: when catalogs fragment, the “what should we watch?” moment becomes a churn risk, not a cute UX problem. EE’s conversational layer is a bid to own the decision interface across multiple apps—capturing intent data, reducing time-to-play, and making the aggregator stickier than any single service. The emerging meme: content wins hearts, but discovery wins sessions. Expect more operators and platform players to ship “mood-to-play” experiences—and for streamers to worry about who controls recommendation real estate on the TV.
Read full article at broadcastnow.co.uk
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