EBU logs strong audiences for UWCL final in largest rollout
The European Broadcasting Union (EBU) reported strong audience numbers for the UEFA Women’s Champions League (UWCL) 2026 Final, marking the largest EBU broadcast rollout to date for the event. These figures follow the first season under a new five-year agreement between the EBU and UC3.
Key Takeaways
- The UEFA Women’s Champions League 2026 Final delivered strong audience numbers across EBU broadcasters.
- It was the largest EBU broadcast rollout to date for the UWCL final.
- The 2026 Final came in the first season of the new five-year agreement between the EBU and UC3.
Why It Matters
The immediate signal is that the UWCL final is drawing strong audiences at the same time the EBU is expanding distribution to its largest rollout yet. That gives the EBU and UC3 a concrete early data point from the first season of their new five-year agreement. For the wider streaming and broadcast ecosystem, it reinforces women’s football as a property that can justify broader carriage and coordinated rights packaging. The next metric to watch is whether future UWCL matches under this agreement show the same audience strength beyond the 2026 final.
Read full article at tmbroadcast.com
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