EBU extends European Athletics partnership to 2031, covering 74 major events
The EBU and European Athletics have extended their partnership through 2031, ensuring free-to-air coverage of major athletics events across Europe. As part of the agreement, the EBU will also serve as host broadcaster through its production partner Actua Sport, and its Eurovision Sport streaming platform will provide global live and on-demand coverage. This collaboration, which started in 1981, reinforces the EBU's role in distributing sports content and solidifies its streaming platform's reach.
Key Takeaways
- The agreement extends the EBU's partnership with European Athletics, originally started in 1981, through 2031.
- The extension covers 74 major events, including the European Athletics Championships (2028, 2030) and European Athletics Indoor Championships (2029, 2031).
- 30 EBU member broadcasters will provide free-to-air coverage across Europe for the events.
- The EBU's Eurovision Sport streaming platform will offer complementary live and on-demand worldwide coverage.
- EBU, via production partner Actua Sport, will also serve as the host broadcaster for many European Athletics events.
Why It Matters
This decade-long extension solidifies the EBU's role as a key distributor of major sports content, reinforcing the free-to-air model for European audiences. For the streaming industry, the continued integration of the Eurovision Sport platform signals a hybrid strategy where linear broadcast rights are complemented by global direct-to-consumer streaming. This approach allows EBU to broaden reach beyond traditional linear audiences, and other sports rights holders may track how this combined distribution model impacts viewership and engagement ahead of any future rights negotiations.
Read full article at tmbroadcast.com
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