The EBU and European Athletics have extended their partnership through 2031, ensuring free-to-air coverage of major athletics events across Europe. As part of the agreement, the EBU will also serve as host broadcaster through its production partner Actua Sport, and its Eurovision Sport streaming platform will provide global live and on-demand coverage. This collaboration, which started in 1981, reinforces the EBU's role in distributing sports content and solidifies its streaming platform's reach.
This decade-long extension solidifies the EBU's role as a key distributor of major sports content, reinforcing the free-to-air model for European audiences. For the streaming industry, the continued integration of the Eurovision Sport platform signals a hybrid strategy where linear broadcast rights are complemented by global direct-to-consumer streaming. This approach allows EBU to broaden reach beyond traditional linear audiences, and other sports rights holders may track how this combined distribution model impacts viewership and engagement ahead of any future rights negotiations.
Add StreamingMeme as a preferred source on Google to see more of our streaming news at the top of your Search results.
Add as preferred source