The EBU and European Athletics have extended their media rights partnership through 2031, securing free-to-air coverage of major athletics events across Europe. This long-standing collaboration will ensure EBU Members broadcast events, supplemented by the EBU's free streaming platform, Eurovision Sport, for wider access. The EBU will also act as host broadcaster for many events through its production partner, Actua Sport.
This long-term agreement reinforces the established model of free-to-air sports broadcasting in Europe, ensuring continued broad access to premier athletics events outside of paywalls. The integration of the Eurovision Sport streaming platform addresses evolving consumption habits, providing global, complementary access alongside traditional linear broadcasts. This dual-platform strategy highlights how established rights holders are adapting to streaming while maintaining commitments to conventional distribution, pointing to future hybrid models for major sporting events across the continent.
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