DTT Market to Reach $3.12 Billion by 2035 on Digital Upgrades
The global Digital Terrestrial Television (DTT) market is projected to grow to $3.12 billion by 2035 at a 4.69% CAGR, driven by ongoing investments in infrastructure, advanced transmission technologies, and digital broadcasting adoption. Harmonic and ATEME are highlighted among the key players making developments in compression and broadcasting technology for DTT. The market sees product innovations in advanced digital receivers and integrated broadcasting solutions.
Key Takeaways
- Global DTT market reached $2.85 billion in 2025, growing to $3.12 billion by 2035 at a 4.69% CAGR.
- 72% of broadcasters are investing in digital transmission improvements, and 68% of TV households use digital content.
- Harmonic Inc. and ATEME are noted as key players developing compression and broadcasting technology for DTT.
- Signal Transmission accounted for 63% ($1.79 billion) of the DTT market in 2025, while Receiving Terminals held 37% ($1.06 billion).
- The Household segment represents 70% ($2.00 billion) of the DTT market, favored by 61% of consumers for free-to-air digital TV.
Why It Matters
The continued growth of the DTT market signifies that traditional broadcast infrastructure remains critical, even amidst the rise of streaming platforms. Broadcasters are prioritizing signal quality, coverage, and advanced encoding to retain audiences who value reliable, free-to-air services. This indicates a sustained dual-platform strategy for content delivery, where terrestrial complements internet-based services. What to watch: The rate of investment in hybrid broadcasting solutions that merge DTT with interactive digital features.
Additional Context
DTT market projections vary across different analyses. Persistence Market Research (PMR) anticipates the global DTT market will reach $38.74 billion in 2026, growing to $51.3 billion by 2033 at a 4.1% CAGR, and notes North America as the dominant region with a 45% share in 2026, driven by ATSC technology (PMR, May 2026). Market Research Future, conversely, estimated the DTT market at $35.88 billion in 2024 and forecasts a rise to $54.73 billion by 2035 with a 3.91% CAGR, emphasizing interactive features and high-definition content as key drivers (Market Research Future, October 2025). Grand View Research provided a 2024 valuation of $30.0125 billion, expecting growth to $43.7291 billion by 2030 at a 6.5% CAGR, also citing North America as the leading market (Grand View Research, February 2024).
These reports consistently highlight government initiatives for digital migration and infrastructure upgrades as fundamental to DTT market expansion. However, they also acknowledge the competitive pressure from internet-based video platforms. Ofcom's October 2023 report on the future of TV distribution in the UK underscored a significant decline in DTT viewing, with an average 25% reduction in minutes per day spent on broadcast TV since 2018. Ofcom suggests a potential "tipping point" within the decade where DTT investment may become unsustainable, advocating for government-led planning for future universal TV services, including options for a more efficient DTT, a reduced core service, or eventual switch-off. This contrasts with the Market Report's more optimistic growth projections, indicating a regional divergence in DTT's long-term outlook.
Read full article at globalgrowthinsights.com
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