Digital Turbine adds Gemini Enterprise agents to ad stack
Digital Turbine is expanding its AI capabilities through a deal with Google Cloud, integrating new features from the Gemini Enterprise Agent Platform. These advancements are aimed at strengthening the intelligence layer supporting Digital Turbine's advertiser and publisher solutions. The collaboration intends to enhance the company's offerings in the ad tech space.
Key Takeaways
- Digital Turbine is integrating capabilities from Google Cloud’s Gemini Enterprise Agent Platform.
- The new features are meant to strengthen the intelligence layer behind DT’s advertiser solutions.
- Digital Turbine says the deal also supports its publisher solutions.
- The partnership sits squarely in ad tech, not consumer streaming products.
Why It Matters
The immediate impact is a deeper AI layer inside Digital Turbine’s advertiser and publisher solutions, with Gemini Enterprise Agent Platform features feeding that stack. For the broader ecosystem, the deal shows Google Cloud’s enterprise AI tools moving into ad tech infrastructure, where intelligence and workflow automation matter as much as inventory. It also ties AI development directly to monetization tooling rather than standalone product features. Watch for which DT advertiser and publisher features are updated with Gemini-based capabilities, since the article points to those solutions as the main area of change.
Read full article at martechcube.com
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