Digital Production Buzz adopts Simon Says AI for rapid NAB transcription

This partnership highlights the shifting baseline for trade show coverage, where immediate text-based searchability is becoming a requirement for high-volume content creators. By replacing manual logging with AI-driven turnaround, production teams can bypass the labor-intensive bottleneck that traditionally delays the distribution of long-form audio. For the broader ecosystem, this move signals the maturing of AI transcription from a back-office tool to a core component of live event publishing. Watch for whether this level of speed pushes competitors to adopt real-time AI captioning for all live audio deliverables in high-stakes B2B environments.

Simon Says AI has built its platform around deep integration with professional non-linear editing tools, positioning transcription as a native step within post-production rather than a separate workflow. The extension supports CEA 608 and 708 compliant subtitles, custom dictionaries for industry jargon, and speaker identification, with results returning as timecode-accurate markers that attach directly to source clips. Simon Says also integrates with Avid Media Composer, Apple Final Cut Pro X, and DaVinci Resolve, covering the full range of professional editing environments that a team like Digital Production Buzz would use to package podcast episodes.

Beyond transcription, Simon Says expanded into text-based video assembly with the launch of Simon Says Assemble in December 2020, which allows production teams to create rough cuts by dragging and dropping transcript soundbites into sequence order from a web browser. The assembled timeline exports as XML to any major NLE, where it reconnects with source media at the correct in and out points. This capability is directly relevant to high-volume event coverage like Digital Production Buzz's 27-podcast NAB operation, where editorial teams need to identify key quotes quickly across many hours of recorded interviews.

Simon Says also offers an on-premise version of its AI transcription engine for organizations with strict data-security requirements. The on-premise product runs locally on Macs and PCs without sending data to the cloud, targeting studios, enterprises, and productions subject to SOC2, TPN, CDSA, MPAA, or HIPAA compliance. This air-gapped option differentiates Simon Says from cloud-only transcription services and addresses the concerns of broadcasters and production companies handling embargoed or confidential interview content at trade shows.