The Digital Entertainment Group (DEG) announced the publication of its "TV & Connected Devices Research" report. This report is designed to assist DEG members with strategic planning by providing insights into consumer technology adoption and usage patterns related to television and connected devices.
For streaming and device teams, the immediate value is a shared research base on how consumers adopt and use TVs and connected devices. DEG is packaging that insight for member planning, which makes the report relevant to distribution, hardware, and platform strategy across the connected-TV ecosystem. The key signal to watch is what specific adoption and usage data the report surfaces, since those figures determine how useful it will be for planning decisions.
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