Crooked Media Launches SANEtv FAST Channel on Amazon Prime Video
Podcast network Crooked Media is launching a new Free Ad-Supported Streaming TV (FAST) channel called SANEtv (Save America News & Entertainment Television). The 24/7 channel, which will feature video versions of shows like "Pod Save America," is debuting on Amazon Prime Video as its first distribution partner. The company stated its intention to expand to other FAST and streaming platforms in the future.
Key Takeaways
- The new channel, SANEtv (Save America News & Entertainment Television), will stream video versions of the company's political and cultural podcasts.
- Amazon Prime Video is the first distribution partner for the channel, which Crooked Media plans to bring to other services in the future.
- CEO Lucinda Treat stated the move is intended to compete directly with right-wing media by bringing a "pro-democracy perspective" to TV viewers.
- Crooked Media claims its existing podcast lineup generates more than 30 million monthly downloads.
Why It Matters
This launch exemplifies the trend of digital-native audio brands using FAST to expand into video and reach audiences beyond the podcast ecosystem. For Crooked Media, the move is explicitly political, positioning SANEtv as a direct competitor to established right-wing media channels by leveraging its existing audio audience. Choosing Amazon Prime Video as a launch partner provides immediate scale, bypassing traditional cable carriage negotiations. The key metric to watch will be the channel's expansion rate to other major FAST platforms and any data on whether its podcast listeners convert to regular video viewers.
Read full article at podcastnewsdaily.com
Enjoy our coverage?
Add StreamingMeme as a preferred source on Google to see more of our streaming news at the top of your Search results.
Add as preferred source