Crime and action series dominate 23 Western Europe exports
Dataxis research indicates that crime and action-based series dominate prime-time television exports in Western Europe. Out of 23 series aired in nine or more Western European countries, only two were not from the crime/action genres.
Key Takeaways
- Dataxis counted 23 prime-time series aired in nine or more Western European countries.
- Only 2 of those 23 series were not crime- or action-based.
- The dataset spans 11 Western European countries.
- BBC’s Ghosts is one of the two exceptions to the crime/action pattern.
Why It Matters
For Western European prime-time exports, the immediate signal is concentration: 21 of 23 series in Dataxis’ sample came from crime or action genres. That leaves very little room in the cross-border TV market for other formats to break through at the same reach level. The competitive picture is also clear: among series exported to nine or more of 11 countries, only two titles fell outside the dominant genres, including BBC’s Ghosts. Watch whether future Dataxis tallies keep the same 23-series threshold and 11-country scope, since that’s the benchmark behind this finding.
Read full article at dataxis.com
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