CornerstoneSF debuts FOR-A HVS-Q12 switcher in first U.S. deployment

The deployment highlights the growing demand for broadcast-grade 12G-SDI and IP-native hardware in the house of worship market, which often requires high-end performance compatible with volunteer-friendly interfaces. By choosing a software-upgradable platform, CornerstoneSF secures a transition path from 3G to 4K without immediate hardware replacement. This move signals a broader shift where non-traditional broadcasters are adopting hybrid SDI/IP workflows to maintain high-quality streaming outputs across fragmented digital platforms. Watch for FOR-A to leverage this first U.S. reference site to challenge incumbent mid-tier switcher manufacturers in the North American live event sector.

The house of worship sector has become an increasingly critical growth engine for professional video vendors. Per Futuresource Consulting in June 2025, over 89% of organizations now produce video content in-house, driving a massive surge in demand for broadcast-grade cameras and live production tools. This institutional shift is largely fueled by the need to meet the rising expectations of digital-first audiences, with research indicating that consistent short-form content and high-quality livestreams are now standard requirements for community engagement.

FOR-A originally unveiled the HVS-Q12 at NAB 2025 as part of its 'HANABI' series, positioning it as a compact 4RU solution designed specifically for the transition from baseband to IP. According to FOR-A America reporting in March 2025, the switcher was engineered to bridge established SDI workflows with emerging SMPTE ST 2110 standards, reflecting a broader industry trend toward hybrid infrastructure. This approach allows smaller production facilities to protect capital investments by starting with 3G-SDI and upgrading to 12G-SDI via software as their 4K requirements evolve.

Competitive activity in this segment has intensified as other manufacturers pursue similar enterprise and worship deployments. For instance, per TV Technology in June 2025, the New York Stock Exchange recently collaborated with Ross Video for a major control room project, underscoring the demand for high-reliability hardware in non-broadcast environments. As these institutions move toward 'cinematic' quality for all content, including internal and social media feeds, the market for flexible, easy-to-operate switchers like the HVS-Q12 is expected to expand beyond traditional media hubs.