Parks Associates tracks privacy concerns across streaming and AI services
Parks Associates is conducting a study on consumer sentiment and behaviors regarding privacy and data security related to smart home, streaming, health, and AI-powered services. The study specifically tracks expectations in the context of these connected services in the AI era. It aims to provide insights into how consumers perceive and manage their data.
Key Takeaways
- The study covers privacy and data security across smart home, streaming, health, and AI-powered services.
- Parks Associates says the research tracks consumer sentiment, behaviors, and expectations.
- The focus is explicitly on connected services in the AI era.
- The study is described as a flagship effort by Parks Associates.
Why It Matters
The immediate takeaway is that privacy and data security remain central issues across streaming, smart home, health, and AI-powered services, and Parks Associates is measuring how consumers feel about them. For the broader ecosystem, the study spans multiple connected categories rather than just video, which makes it relevant to service operators managing shared data practices across products. What to watch next is the study’s consumer findings on sentiment, behaviors, and expectations, since those will show where users draw the line on data use in AI-era services.
Read full article at parksassociates.com
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