Chyron PAINT 10.4 upgrades live football analysis with AI and real-time data
Chyron has released PAINT 10.4, an update to its sports analysis platform, which enhances data-driven storytelling for broadcasters. The new version integrates pro football data and introduces an AI-enhanced Player Cutout feature for faster isolation of key players. It also improves workflow flexibility and connectivity with external systems for broadcast and AR graphics.
Key Takeaways
- Integrated pro football data allows operators to sync video with metrics like air yards and yards after catch via timecode.
- AI-enhanced Player Cutout tool automates the isolation of athletes in crowded scenes for faster telestration.
- Runtime chroma key mode switching permits manual-to-automatic transitions without restarting the application during live production.
- Formation Tool coordinate output connects tactical analysis directly to VSAR for integrated on-air AR presentations.
- VaultSync integration automatically pulls network-specific logos and team colors from the cloud to style analysis graphics.
Why It Matters
The speed of live sports analysis is now a competitive mandate. PAINT 10.4’s integration of player tracking data and AI-assisted cutouts reduces the latency between a live play and its broadcast breakdown, addressing the industry's shift from retrospective highlights to real-time tactical insight. By enabling coordinate data export to AR environments (VSAR), Chyron is helping broadcasters bridge the gap between flat video replays and immersive 3D spatial analysis. Watch for whether this deeper data integration prompts rivals like Vizrt to further automate their skeletal tracking and manual telestration workflows to remain relevant in high-stakes NFL and collegiate football windows.
Additional Context
The release of PAINT 10.4 aligns with broader 2026 industry trends where AI is moving from post-production highlights to the live production core. Per Deloitte (February 2026), sports broadcasters are increasingly deploying AI 'copilots' to manage repetitive tasks, allowing lean production teams to deliver more personalized, data-rich content. This shift is critical as approximately 63% of sports fans now cite data analytics as the most positive technological influence on their viewing experience, according to IBM's Global Sports report cited by Ross Video in January 2026.
Simultaneously, the convergence of tracking data and augmented reality is redefining sports presentation. In early 2026, NBC Sports selected Chyron to provide immersive virtual sets and data-linked graphics for its upcoming Winter Olympics coverage, signaling a long-term commitment to unified data-to-graphics pipelines. This follows a wider trend where skeletal data and multi-angle camera systems, used by firms like Genius Sports, are being repurposed to generate 3D reconstructions for immersive replays across major leagues including the Premier League and Serie A (per Mastercard, February 2026).
Technological flexibility during live windows remains a primary friction point for operators. Chyron’s addition of runtime chroma key switching directly addresses stability concerns often seen in high-pressure environments. As the sports data API market matures, allowing for lower-latency delivery of granular metrics like player separation and expected yards, production hardware must evolve into integrated pipelines rather than standalone tools. Industry competition has intensified, with Ross Video and HighField AI also announcing collaborations at NAB 2026 to deliver AI-assisted graphics creation, putting pressure on established telestration platforms to maintain workflow speed.
Read full article at chyron.com
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