Channel 4 Ditches Red Bee, Taps Encompass for Cloud-Native Playout
Channel 4 has selected Encompass Digital Media for a multi-year contract to migrate six linear channels to its cloud-native Altitude platform by 2027. This transition to a geographically redundant cloud architecture replaces the broadcaster's previous facility-based model, directly addressing disaster recovery vulnerabilities highlighted by a 2021 broadcast center outage.
Key Takeaways
- Encompass will manage channel origination and disaster recovery for six channels, including Channel 4, E4, and Film4.
- Services will run on Altitude Playout and Altitude Flow, utilizing dual hubs in London and Riga, Latvia to eliminate single-point-of-failure risks.
- The transition replaces the previous physical server model with a cloud-native architecture running on Oracle Cloud Infrastructure.
- Altitude Intelligence, an AI-powered supply chain tool launched at NAB 2026, will support metadata and media workflow automation.
Why It Matters
This shift marks a critical transition from physical infrastructure to geographically redundant cloud architecture for a tier-one public broadcaster. By distributing operations between London and Riga, Channel 4 is addressing the specific disaster recovery failures that triggered a 2021 regulatory crisis. This move signals that cloud-native playout is increasingly viewed by executives and regulators as the benchmark for broadcast resilience. If Encompass successfully migrates these core linear assets by 2027, it will further validate public cloud reliability for mission-critical terrestrial feeds. Watch for Channel 4 to conduct comprehensive testing of its subtitling and access-service pipelines before the 2027 go-live to avoid a repeat of the 2021 service breach.
Additional Context
The selection of Encompass occurs amidst significant consolidation in the UK broadcasting market. Per TVBEurope in July 2026, new BBC Director-General Matt Brittin confirmed the broadcaster has held talks with Channel 4 regarding a potential streaming partnership to gain scale against global tech giants. This follows Sky’s acquisition of ITV’s linear channels and the ITVX streaming service for £1.6 billion earlier this month. Brittin framed the potential BBC-Channel 4 collaboration as a way to create a “sovereign platform” that could better compete with Netflix and Disney+ in a rapidly fragmenting ecosystem.
Technically, the cloud-native playout sector is reaching new maturity levels. Rival platform Amagi unveiled its largest-ever upgrade to CLOUDPORT in May 2026, which now supports over 100 concurrent feeds with 99.999% availability targets. According to Amagi, the system uses proactive monitoring to avert 80% of potential disruption scenarios. Simultaneously, Comcast Technology Solutions (CTS) secured a multi-year deal with Great American Media at NAB 2026 to manage channel origination and transmission across linear networks via its Comcast Media360 portfolio.
The regulatory pressure on Channel 4 dates back to an Ofcom investigation concluded in June 2022. The watchdog found the broadcaster breached its license when fire suppression at Red Bee’s White City facility caused an acoustic shockwave that destroyed physical servers. While other affected broadcasters like the BBC recovered quickly, Channel 4’s lack of a ready disaster recovery facility for access services left subtitles offline for nearly two months. Ofcom’s subsequent directive for improved disaster recovery planning is the direct driver of Channel 4’s migration to Encompass’s geographically distributed cloud infra.
Read full article at techtimes.com
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