Sanja Božić Ljubičić, CEO and founder of NEM Dubrovnik, highlights significant opportunities within the Central and Eastern European (CEE) media market, driven by resilient pay-TV and a growing streaming sector. NEM Dubrovnik 2026 will focus on industry transformation, hybrid content distribution models, and the increasing role of local content and profitability. Key themes include evolving broadcaster-streamer partnerships, consolidation, AI in content discovery, and flexible monetization strategies.
The CEE market's shift towards profitability and hybrid models signals a mature-yet-diverse landscape for streaming companies. International players must adapt by integrating with local pay-TV and telecom operators, focusing on deep localization, and adopting flexible monetization strategies across SVOD, AVOD, and aggregation. This approach contrasts with Western markets often prioritizing pure-play streaming growth. Industry executives should observe how Western streamers adapt their strategies for CEE to balance growth with sustained profitability, particularly through deeper regional partnerships and local content investment.
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