Broadcast Management Group has completed a multi-year systems integration project for Virginia Public Media's new Richmond headquarters. The facility features a unified technical infrastructure supporting television, radio, and digital production, utilizing hardware from vendors including Ross Video, Grass Valley, and Harmonic.
The completion of this facility demonstrates the transition of public media from siloed broadcast operations to a unified, IP-capable ecosystem. By consolidating television, radio, and podcasting under a single technical framework using Grass Valley and Ross Video hardware, VPM reduces operational friction and prepares for hybrid distribution models. This project highlights a growing trend where regional broadcasters prioritize flexible cloud-connected infrastructure to maximize existing staff capacity across multiple platforms. Watch for whether other PBS and NPR affiliates adopt similar managed-service models to modernize aging legacy hardware without expanding internal engineering teams.
The shift toward modular workflows is becoming a standard approach for organizations looking to scale production capabilities without the overhead of traditional, fixed-function hardware. As universal IP-based production continues to gain traction, facilities are increasingly replacing proprietary hardware with software-defined alternatives, similar to how ANI adopts Grass Valley AMPP to centralize ingest channels. This trend is further supported by HBS World Cup IP workflow which demonstrates the scalability of centralized IP architectures, while new centralized graphics ecosystem deployments further streamline multi-site operations, a strategy also seen in IP-based facility upgrades at the university level. Recent Riedel IP production workflow implementations further validate this shift toward software-defined live environments.
Broadcast Management Group has completed the integration of Virginia Public Media’s new Richmond headquarters, replacing 66-year-old infrastructure with a unified technical environment. By consolidating television, radio, and digital production under one IP-capable framework, VPM reduces operational friction and prepares for hybrid distribution models, signaling a shift toward modern, cloud-connected public media operations.
The facility utilizes a mix of cloud-connected workflows and on-premise hardware, including Ross Video FR-12 routers, Grass Valley AMPP for media asset management, Harmonic Spectrum X playout, and Zero Density virtual set capabilities.
The master control system at the new Virginia Public Media headquarters is designed to manage 15 distinct television feeds with centralized routing across all production spaces.
The upgrade allows VPM to transition from siloed broadcast operations to a unified, IP-capable ecosystem, helping the organization modernize aging legacy hardware and maximize staff capacity across television, radio, and podcasting platforms.
Broadcast Management Group served as a turnkey partner for the integration and continues to provide ongoing media asset management and dark fiber connectivity for the transmitter.
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