Bright Media Solutions adds OTT CMS and FAST channel tooling
Bright Media Solutions (BMS) offers a comprehensive suite of OTT solutions, including white-label cross-platform applications and a content management system (CMS) with capabilities for theme management, dynamic menus, and rights management. The company also provides end-to-end linear channel management, including ad sales, traffic scheduling, and integration with playout automations like Amagi Cloud Port, to support various monetization models including FAST channels.
Key Takeaways
- BOSS Studio includes App CMS functions for theme management, dynamic menus, rights management, and campaign-level curation.
- The white-label OTT app covers mobile, iPad, web, and TV, with support shown for Android, Apple, Fire TV, LG, Samsung, and VIDAA devices.
- Linear channel tooling spans ad sales, traffic scheduling, reconciliation, billing, and reports for TV, radio, OTT, and FAST channels.
- BMS says Amagi Cloud Port is directly integrated with BOSS Traffic Scheduling System for playlist publishing and content-readiness checks.
- The company says its FAST workflow can create a channel in minutes and generate a daily playlist with one click.
Why It Matters
Bright Media Solutions is bundling OTT app management and linear channel operations into a single workflow, which reduces the number of systems a broadcaster needs to run across digital and FAST distribution. The feature set also shows how ad sales, scheduling, reconciliation, and billing are being tied more tightly to OTT and FAST operations. BMS explicitly calls out Amagi Cloud Port integration and says 80+ channels are on air using BOSS Scheduling System. The next signal to watch is whether BMS converts that installed-base claim into more named channel deployments or partner integrations.
Read full article at bmsinfoglobal.com
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