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← Monetization & Ad Tech
Ad TechIndustry TrendMay 30, 2026

Vijay Shekhar Sharma cites Meta Reels’ $50 billion ad run rate

Vijay Shekhar Sharma cites Meta Reels’ $50 billion ad run rate
Storyboard18

Paytm founder Vijay Shekhar Sharma highlighted the significant revenue generated by advertising-driven technology models, specifically mentioning Meta's Reels achieving a $50 billion revenue run rate. Sharma characterized these models as a "bottomless profit pool," prompting him to question the effectiveness of Silicon Valley's approach to advertising.

Key Takeaways

  • Vijay Shekhar Sharma cited a post saying Meta’s Reels reached a $50 billion revenue run rate.
  • Sharma described ad-driven technology businesses as a “bottomless profit pool.”
  • The Paytm founder questioned how Silicon Valley became so effective at selling ads.

Why It Matters

Sharma’s comments underline how advertising remains the clearest path to scale in consumer tech, with Meta’s Reels cited at a $50 billion revenue run rate. The comparison is notable because it frames ad monetization as the benchmark other platforms are measured against, including streaming and short-form video products. The only concrete signal to watch from this story is whether more founders and operators start citing Reels’ revenue run rate as a reference point in public discussions about monetization.


Read full article at storyboard18.com

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