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EncodingProduct LaunchOctober 19, 2026

Bitmovin Encoder Version 3 cuts HEVC bitrates by 15.5 percent

Bitmovin Encoder Version 3 cuts HEVC bitrates by 15.5 percent
Bitmovin

Bitmovin has launched Encoder Version 3, which introduces updated HEVC and AV1 codecs designed to reduce bitrates and cloud compute usage. The release also adds an MCP server for AI agent integration and updates pricing structures for AV1 and HDR formats.

Key Takeaways

  • New HEVC codec reduces cloud compute time by 25% on average while maintaining visual quality.
  • AV1 pricing is now parity with HEVC for managed cloud customers, following a 50% cut in cost multipliers.
  • Bitmovin MCP server enables AI agents like Claude and ChatGPT to inspect encoding parameters and debug failures via plain language.
  • Media over QUIC (MOQ) support added to enable sub-second latency for live sports and interactive streaming formats.

Why It Matters

The immediate implication is a direct reduction in CDN egress fees, which often represent the largest line item in a streaming budget. By achieving a 15.5% bitrate reduction in HEVC, Bitmovin allows operators to lower delivery costs without sacrificing the visual quality necessary for premium sports or cinematic content. Within the broader ecosystem, the pricing parity between AV1 and HEVC removes a significant financial barrier to adopting more efficient codecs, potentially accelerating the industry-wide transition away from legacy AVC. Watch for the Late Fall 2026 release of Dolby Vision Profiles 10.0 and 10.1 on AV1 to see if high-end HDR workflows begin migrating to the newer codec.

Companies in this story

  • Bitmovin →

In short

Bitmovin has launched Encoder Version 3, introducing updated HEVC and AV1 codecs that significantly lower delivery costs. The new HEVC implementation achieves identical visual quality at 15.5% lower bitrates, while AV1 now offers 30.6% better efficiency. This update helps operators reduce CDN egress fees and accelerates the industry transition toward modern codecs.

FAQ

How much does the new Bitmovin HEVC codec reduce bitrates?

The new HEVC implementation achieves identical visual quality at 15.5% lower bitrates compared to previous versions.

What is the efficiency improvement for the new AV1 codec?

The AV1 codec requires 30.6% fewer bits than current HEVC standards at equivalent encoding speeds.

How does the update affect cloud compute time?

The new HEVC codec reduces cloud compute time by 25% on average while maintaining the same visual quality.

What is the new Bitmovin MCP server?

The Bitmovin MCP server allows AI agents like ChatGPT and Claude to inspect encoding parameters and debug failures using plain language.

Does Bitmovin Encoder Version 3 support low-latency streaming?

Yes, it includes Media over QUIC (MOQ) support to enable sub-second latency for live sports and interactive streaming formats.


Read full article at bitmovin.com

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