Bell Media Secures All 104 FIFA World Cup 2026 Matches for Canada
Bell Media has secured exclusive Canadian broadcasting rights for all 104 FIFA World Cup 2026 matches, distributing them across its various linear and streaming platforms, including TSN, RDS, CTV, Noovo, and Crave. The coverage will include features like exclusive multi-language feeds for TSN+ subscribers and extensive digital content across TSN platforms and Crave's Sports hub. This positions Bell Media as a key destination for sports content, integrating its full media portfolio for comprehensive coverage.
Key Takeaways
- Bell Media holds exclusive Canadian broadcasting rights for all 104 FIFA World Cup 2026 matches.
- Coverage will span linear channels TSN, RDS, CTV, Noovo, and streaming service Crave.
- TSN+ subscribers will have access to exclusive multi-language feeds for matches.
- Content will be distributed across Bell Media's portfolio, including news, entertainment, and sports platforms, for comprehensive tournament coverage.
- A partnership with WSC Sports will provide up-to-the-minute vertical video highlights from every game for TSN.ca and the TSN app.
Why It Matters
Bell Media's consolidation of all FIFA World Cup 2026 matches under its umbrella indicates a major play for sports content dominance in Canada. This strategy aims to drive subscriptions and viewership across its diverse platform ecosystem, from traditional broadcast to streaming and digital. The inclusion of multi-language feeds and extensive digital content, including a new partnership with WSC Sports for vertical video highlights, highlights a multi-platform distribution approach catering to varied audience preferences. Watch for how this comprehensive media rights acquisition impacts subscriber growth across TSN+ and Crave, particularly given the integrated content strategy.
Read full article at bellmedia.ca
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