Bell Media plans YouTube archive push with Gemini AI
Bell Media announced plans to digitize its entire media archive and make it available on YouTube. This initiative will utilize Google's Gemini AI for the digitization process.
Key Takeaways
- Bell Media says it will make its extensive media archive available on YouTube.
- Google’s Gemini AI will be used in the digitization process.
- The announcement links archive digitization with YouTube distribution, not a separate internal library project.
Why It Matters
Bell Media is tying archive digitization to a public platform, which means the project is not just about preservation but about making legacy content accessible on YouTube. The Google Gemini AI piece matters because it is being used inside the digitization workflow, not described as a consumer-facing product. For the streaming ecosystem, this is another example of archival libraries being repackaged for platform distribution. What to watch: when Bell Media gives a timeline or names the first archive materials that will appear on YouTube.
Read full article at broadcastdialogue.com
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