Atomos launches $2,899 Sumo PRO-19 with native Fujifilm camera integration

The Sumo PRO-19 represents Atomos' strategic pivot from on-camera monitors to becoming a central hardware hub for networked sets. By integrating switcher capabilities with NDI HX3 and camera-to-cloud (C2C) tools, Atomos is addressing the industry's shift toward real-time remote collaboration and condensed post-production timelines. This hardware serves as a critical bridge for mid-budget productions wanting high-end features like 8K RAW without the cost of enterprise broadcast infrastructure. Competitively, it challenges Blackmagic Design's dominance in the affordable DIT and video village space. Watch for adoption rates of the ATOMOSphere cloud ecosystem as a primary alternative to traditional localized dailies workflows.

Atomos is currently executing a turnaround strategy under returned co-founder Jeromy Young and CEO Peter Barber, following a period of financial stabilization. Per TipRanks (August 2025), Atomos reported a 9% revenue decline for FY25 but significantly narrowed its EBITDA losses through aggressive cost-cutting and a refreshed product roadmap. The Sumo PRO-19 is a pillar of this new strategy, which aims for a breakeven point at approximately $45 million in annual sales by diversifying beyond simple monitoring into connected workflow solutions.

The monitor’s headline feature—support for the Fujifilm GFX ETERNA 55—aligns with Fujifilm’s own aggressive push into high-end cinema. Per YMCinema (September 2025), the ETERNA 55 is Fujifilm’s first purpose-built cinema camera, featuring a 102-megapixel medium-format sensor priced at roughly $16,500. By partnering closely on the FLog-2C color science and EL Zone monitoring, Atomos is positioning its hardware as the essential companion for this new sensor format, which is roughly 1.7 times larger than standard full-frame.

This launch also occurs amidst a broader industry transition toward IP-based production. Per RedShark News (April 2026), competitors like Blackmagic Design have recently introduced 100G SMPTE-2110 IP ecosystems. While Atomos is leaning into NDI HX3 rather than high-bandwidth 2110, the Sumo PRO-19 represents an attempt to capture the flexible, Ethernet-ready production market. Recent firmware updates reported in various technical reviews indicate that FLog-2C offers a color gamut surpassing BT.2020, making high-precision 4K monitoring tools like those in the Sumo PRO-19 a requirement for DITs to accurately judge exposure and color on set.