Apple drops the Plus from its TV streaming service
Apple has rebranded its SVOD offering by removing "Plus" from its name, now simply calling it "Apple TV." This change aims to simplify the branding of its streaming service.
Key Takeaways
- Apple’s SVOD service is now called Apple TV, not Apple TV+
- The rebrand was made quietly on Monday
- The change removes the “Plus” label from Apple’s streaming brand
- Apple TV and Apple TV+ had been easy to confuse in conversation
Why It Matters
Apple is simplifying the name of its streaming service at a time when its current branding had already created confusion with Apple TV hardware and Apple TV+ the service. The move narrows the gap between product and platform naming inside Apple’s own ecosystem, which matters because the company has used both terms in the market. The next signal to watch is whether Apple updates the Apple TV+ label across its app, marketing, and device interfaces after this Monday rebrand.
Read full article at msn.com
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