Apple adds video podcasts to Apple Podcasts this spring
Apple has announced plans to introduce an integrated video podcast experience within its Apple Podcasts application. The new feature is scheduled to roll out later this spring and is positioned as a competitive move against platforms like Spotify and YouTube, which already offer video podcasts.
Key Takeaways
- Apple said the new video podcast experience will arrive in Apple Podcasts later this spring.
- The feature is described as integrated video podcasts inside the Apple Podcasts app.
- Spotify and YouTube were named as existing rivals in video podcasts.
Why It Matters
Apple is bringing video podcasts into Apple Podcasts rather than leaving them as an add-on elsewhere. That puts a major listening app in more direct competition with Spotify and YouTube in a format that blends audio and video inside the same product. For podcast publishers and platform teams, the practical question is how Apple implements the experience inside Apple Podcasts and how quickly it rolls out later this spring.
Read full article at msn.com
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