Disney+ EMEA content chief Angela Jain said the service is poised to significantly increase content spending across EMEA and ramp up UK commissioning, with further announcements expected in the coming months. During a Series Mania keynote, Disney+ highlighted new pan-EMEA commissions including documentaries and scripted series from Spain, Italy, Turkey and the UK, alongside a stated push to expand unscripted commissioning to rebalance its recent scripted-heavy slate.
After a year where many streamers tightened belts, Disney+ signaling a bigger EMEA checkbook is a market-moving message for producers, rights holders, and competitors. The notable twist is the “unscripted rebalancing” rationale: unscripted can scale in volume, iterate quickly, and improve content ROI—useful as Disney pushes for steadier engagement without blockbuster budgets. Expect heightened competition for premium UK and pan-EMEA packages, plus more hybrid commissioning that leverages the Hulu/Disney+ pipeline. For the ecosystem, this is the new meme: growth isn’t dead—it’s just shifting from tentpoles to repeatable formats.
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