Ampere finds streaming gaps between seasons are lengthening
New research from Ampere Analysis indicates that streaming audiences are experiencing longer waiting periods for the return of original shows. The study found that the average gap between seasons of streaming originals has increased. This trend affects viewer engagement and content strategy for streaming platforms.
Key Takeaways
- Ampere Analysis says the average gap between seasons of streaming originals has increased.
- The research focuses on Original shows returning on streaming platforms, not linear TV.
- Longer season gaps mean viewers wait more time for the next installment of a show they already follow.
Why It Matters
Longer season gaps make it harder for streaming platforms to keep momentum around Original shows, because audiences are waiting more time between installments. That affects a core engagement loop for services that depend on returning viewers, not just one-time premieres. The Ampere Analysis finding also gives the industry a measurable timing issue to track rather than a vague content problem. Watch for the next Ampere Analysis release on average season gaps, since that is the specific metric the article says has increased.
Read full article at advanced-television.com
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