Magnite announced a strategic collaboration with AMC Global Media to make AMC's content available to buyers via Magnite's programmatic platform. This partnership enables programmatic purchasing of unified linear and streaming inventory from AMC Global Media through a single access point.
This gives buyers one programmatic path to AMC Global Media’s unified linear and streaming inventory instead of separate access points. For Magnite, it adds another media seller to its sell-side platform; for AMC, it broadens access to its content through programmatic buying. The key signal to watch is how this unified offering is actually surfaced inside Magnite’s marketplace and whether buyers adopt the single-access workflow.
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