Magnite adds AMC Global Media to programmatic buying stack
Magnite announced a strategic collaboration with AMC Global Media to make AMC's content available to buyers via Magnite's programmatic platform. This partnership enables programmatic purchasing of unified linear and streaming inventory from AMC Global Media through a single access point.
Key Takeaways
- Magnite said AMC Global Media’s linear and streaming inventory is available programmatically through a single access point.
- The partnership extends AMC Global Media’s unified linear and streaming offering to buyers via Magnite.
- Magnite described itself as the largest independent sell-side advertising company in the announcement.
- The collaboration was announced on April 15, 2026.
Why It Matters
This gives buyers one programmatic path to AMC Global Media’s unified linear and streaming inventory instead of separate access points. For Magnite, it adds another media seller to its sell-side platform; for AMC, it broadens access to its content through programmatic buying. The key signal to watch is how this unified offering is actually surfaced inside Magnite’s marketplace and whether buyers adopt the single-access workflow.
Read full article at magnite.com
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