YouTube tells users to disable ad blockers or buy Premium
Google's YouTube has updated its help documentation to instruct users on how to disable ad blockers for its platform, stating that blocking ads violates its Terms of Service. The platform warns that continued use of ad blockers may result in blocked video playback and suggests allowing ads or signing up for YouTube Premium. The help page provides specific instructions for popular ad-blocking extensions like AdBlock, Adblock Plus, and uBlock Origin.
Key Takeaways
- YouTube says blocking ads on its platform violates its Terms of Service.
- The help page warns that continued use of ad blockers may lead to blocked video playback.
- YouTube tells users to allow ads or sign up for YouTube Premium.
- The page gives step-by-step instructions for AdBlock, Adblock Plus, and uBlock Origin.
- YouTube also says browser extensions that block ads may affect video playback.
Why It Matters
YouTube is making the ad experience itself a support issue: users who block ads are now told to whitelist the service or move to YouTube Premium, with playback interruption as the penalty. That ties monetization policy directly to product access, not just ad delivery. The page also spells out instructions for AdBlock, Adblock Plus, and uBlock Origin, which makes the guidance operational rather than abstract. For the broader streaming stack, it’s a reminder that ad support and playback enforcement are becoming more tightly coupled. Watch for how often YouTube surfaces the playback warning and whether the support page changes again.
Read full article at support.google.com
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