AI-powered video analysis uncovers football talent, bypassing traditional scouting
Tech companies Footbao and CUJU are utilizing AI-powered apps that analyze user-uploaded phone videos of football skills to identify talent beyond traditional scouting methods. This technology helps players, particularly in regions like Brazil, connect with professional clubs, exemplified by agreements with clubs like Santos FC.
Key Takeaways
- Footbao, founded in 2023, has 120,000 app users, with CEO Nick Rappolt estimating 14,000-15,000 have professional potential.
- CUJU's app, launched in 2025, has 160,000 downloads and focuses on technical skills through guided drills.
- Santos FC partnered with Footbao in December to expand their search for prospects, while Palmeiras evaluates 30-40 videos daily.
- Leo Veiga, 18, secured a contract with Spezia's youth academy after being identified by Footbao; Marcela Geremias de Lima joined Corinthians' U15 team via CUJU.
Why It Matters
The application of AI to analyze user-generated video content is creating new pipelines for talent identification, particularly in regions with high concentrations of athletes and limited scouting resources. This reduces reliance on subjective, on-site evaluations and scales discovery beyond traditional networks. For the streaming industry, it demonstrates the viability of AI for detailed analysis of vast amounts of consumer-shot video, beyond simple content moderation. Watch for similar AI-driven talent identification models to emerge in other sports or entertainment sectors heavily reliant on physical skill or performance, potentially altering traditional talent acquisition strategies.
Read full article at amp.scmp.com
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