A Cisco study predicts that AI will increase consumer internet traffic by approximately 6.6 times by the mid-2030s. This finding emerged from Cisco's first report focusing on AI's impact on Wide Area Networks (WANs).
Cisco’s estimate gives network operators a concrete long-range traffic marker: consumer-driven internet traffic could be 6.6 times higher by the mid-2030s if AI follows the path in the report. For the streaming ecosystem, that matters because WAN planning, capacity, and delivery costs all hinge on traffic growth at scale. The key signal to watch is Cisco’s follow-on WAN data from this first AI report, since this is the company’s first study centered on AI’s impact on Wide Area Networks.
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