Agora Analytics Monitors QoE for Real-Time Voice, Video, and Live Streaming SDKs

Agora Analytics addresses a critical need for developers building real-time communication features: gaining visibility into user experience quality. As real-time video and audio become more central to applications, granular monitoring and rapid diagnostics are essential for maintaining service reliability and user engagement. This launch positions Agora to offer a more complete solution to its developer base, potentially increasing platform stickiness. The integration with Datadog suggests a focus on interoperability, signaling a trend towards platforms that can feed data into broader observability stacks.

Agora's focus on real-time communication (RTC) analytics aligns with broader industry trends emphasizing Quality of Experience (QoE) and observability in streaming. According to a June 2026 report by ABI Research, demand for real-time analytics in video streaming is projected to grow by 25% annually as platforms prioritize user retention. Similarly, a May 2026 article in Streaming Media noted that poor QoE is a primary driver of churn across live streaming and interactive video applications. Providers like Mux and Conviva continue to expand their analytics offerings, highlighting the competitive landscape for data-driven insights in this sector. Agora’s Datadog integration is also noteworthy; Datadog's Q2 2026 earnings call highlighted increasing adoption from companies seeking to unify monitoring across diverse cloud and application stacks, indicating a strategic move by Agora to cater to enterprise clients with established observability practices.