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MNTN Inc. stock rose 12.26% after announcing a HubSpot CRM integration that lets B2B marketers tie CTV ad exposure directly to pipeline revenue, along with an expanded Upwave partnership for faster Brand Lift optimization. The company, which operates a CTV ad platform with roughly 80% gross margin and $290M in revenue, aims to make connected TV advertising more measurable and aligned with mainstream B2B marketing stacks. The integrations shorten feedback cycles and tighten the spend-to-outcome loop for CTV campaigns.